for Promomed

Update: 13.01.2025

Last week: 52 week 2025 (22.12.2025 - 28.12.2025)

Last full month: November 2025

BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 9 590 -7.4% 15.1% -0.3 22 828 042 -6.9% 11.5% -0.1 -5.8%
MoM 49 324 -3.8% 15.1% 0.4 113 646 200 -3.1% 11.3% 0.4 -6.6%
YTD 494 057 17.2% 13.7% 1.4 1 117 755 967 33.2% 10.3% 1 5.2%
MAT 494 057 17.2% 13.7% 1.4 1 117 755 967 33.2% 10.3% 1 5.2%
BRAINMAX
WoW 5 682 -1.8% 100.0% 0 8 494 192 -2.1% 100.0% 0 -1.8%
MoM 31 686 95.0% 100.0% 0 49 079 183 31.2% 100.0% 0 95.0%
YTD 162 130 96.1% 100.0% 0 434 487 911 51.5% 100.0% 0 96.1%
MAT 162 130 96.1% 100.0% 0 434 487 911 51.5% 100.0% 0 96.1%
GOLDLINE PLUS
WoW 12 727 -1.5% 46.3% 0.1 41 929 575 -0.3% 38.7% 0.6 -1.7%
MoM 57 189 0.5% 46.6% 0.4 188 320 057 -0.9% 39.1% 0.5 -0.4%
YTD 760 060 -8.3% 45.9% 0.5 2 479 249 414 -4.7% 37.8% 0.6 -9.3%
MAT 760 060 -8.3% 45.9% 0.5 2 479 249 414 -4.7% 37.8% 0.6 -9.3%
MIGRENIUM
WoW 8 629 -4.9% 0.3% 0 3 078 452 -5.2% 0.4% 0 4.2%
MoM 35 009 -3.5% 0.4% 0 12 606 320 -3.4% 0.5% 0 -5.5%
YTD 428 564 -24.5% 0.3% -0.1 152 250 966 -16.2% 0.5% -0.2 5.0%
MAT 428 564 -24.5% 0.3% -0.1 152 250 966 -16.2% 0.5% -0.2 5.0%
MODELAX-N
WoW 27 763 -0.2% 18.1% -0.1 17 467 068 1.2% 13.9% -0.3 0.4%
MoM 121 017 0.4% 19.0% -0.5 72 885 130 -0.8% 14.4% -0.4 2.8%
YTD 1 437 950 -1.7% 19.7% -2 805 549 815 22.2% 14.5% 0.3 8.4%
MAT 1 437 950 -1.7% 19.7% -2 805 549 815 22.2% 14.5% 0.3 8.4%
REDUXIN
WoW 7 820 -8.6% 28.5% -2.1 43 690 886 -6.3% 40.4% -1.9 -1.7%
MoM 37 124 -2.1% 30.2% -0.5 198 064 287 -3.2% 41.1% -0.4 -0.4%
YTD 519 362 -12.8% 31.4% -1.2 2 823 616 645 -10.7% 43.0% -2.1 -9.3%
MAT 519 362 -12.8% 31.4% -1.2 2 823 616 645 -10.7% 43.0% -2.1 -9.3%
REDUXIN FORTE
WoW 2 652 -1.2% 9.7% 0.1 13 604 543 -1.3% 12.6% 0.1 -1.7%
MoM 12 415 -5.8% 10.1% -0.6 61 299 440 -5.1% 12.7% -0.4 -0.4%
YTD 168 716 0.8% 10.2% 1 791 855 639 9.7% 12.1% 1.8 -9.3%
MAT 168 716 0.8% 10.2% 1 791 855 639 9.7% 12.1% 1.8 -9.3%
SALVISAR
WoW 11 527 -5.8% 1.6% -0.1 6 560 349 -7.3% 1.6% -0.1 0.4%
MoM 65 360 24.4% 2.0% 0.4 36 168 190 25.3% 2.1% 0.4 -2.0%
YTD 624 893 9.3% 1.7% 0.2 326 934 648 35.7% 1.6% 0.3 -2.6%
MAT 624 893 9.3% 1.7% 0.2 326 934 648 35.7% 1.6% 0.3 -2.6%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 494 057 17.2% 13.7% 1.4 1 117 755 967 33.2% 10.3% 1 5.2%
BRAINMAX 162 130 96.1% 100.0% 0 434 487 911 51.5% 100.0% 0 96.1%
GOLDLINE PLUS 760 060 -8.3% 45.9% 0.5 2 479 249 414 -4.7% 37.8% 0.6 -9.3%
MIGRENIUM 428 564 -24.5% 0.3% -0.1 152 250 966 -16.2% 0.5% -0.2 5.0%
MODELAX-N 1 437 950 -1.7% 19.7% -2 805 549 815 22.2% 14.5% 0.3 8.4%
REDUXIN CAPS 519 362 -12.8% 31.4% -1.2 2 823 616 645 -10.7% 43.0% -2.1 -9.3%
REDUXIN FORTE 168 716 0.8% 10.2% 1 791 855 639 9.7% 12.1% 1.8 -9.3%
SALVISAR 624 893 9.3% 1.7% 0.2 326 934 648 35.7% 1.6% 0.3 -2.6%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 494 057 17.2% 13.7% 1.4 1 117 755 967 33.2% 10.3% 1 5.2%
BRAINMAX 162 130 96.1% 100.0% 0 434 487 911 51.5% 100.0% 0 96.1%
GOLDLINE PLUS 760 060 -8.3% 45.9% 0.5 2 479 249 414 -4.7% 37.8% 0.6 -9.3%
MIGRENIUM 428 564 -24.5% 0.3% -0.1 152 250 966 -16.2% 0.5% -0.2 5.0%
MODELAX-N 1 437 950 -1.7% 19.7% -2 805 549 815 22.2% 14.5% 0.3 8.4%
REDUXIN CAPS 519 362 -12.8% 31.4% -1.2 2 823 616 645 -10.7% 43.0% -2.1 -9.3%
REDUXIN FORTE 168 716 0.8% 10.2% 1 791 855 639 9.7% 12.1% 1.8 -9.3%
SALVISAR 624 893 9.3% 1.7% 0.2 326 934 648 35.7% 1.6% 0.3 -2.6%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 9 590 -7.4% 15.1% -0.3 22 828 042 -6.9% 11.5% -0.1 -5.8%
BRAINMAX 5 682 -1.8% 100.0% 0 8 494 192 -2.1% 100.0% 0 -1.8%
GOLDLINE PLUS 12 727 -1.5% 46.3% 0.1 41 929 575 -0.3% 38.7% 0.6 -1.7%
MIGRENIUM 8 629 -4.9% 0.3% 0 3 078 452 -5.2% 0.4% 0 4.2%
MODELAX-N 27 763 -0.2% 18.1% -0.1 17 467 068 1.2% 13.9% -0.3 0.4%
REDUXIN CAPS 7 820 -8.6% 28.5% -2.1 43 690 886 -6.3% 40.4% -1.9 -1.7%
REDUXIN FORTE 2 652 -1.2% 9.7% 0.1 13 604 543 -1.3% 12.6% 0.1 -1.7%
SALVISAR 11 527 -5.8% 1.6% -0.1 6 560 349 -7.3% 1.6% -0.1 0.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 49 324 -3.8% 15.1% 0.4 113 646 200 -3.1% 11.3% 0.4 -6.6%
BRAINMAX 31 686 95.0% 100.0% 0 49 079 183 31.2% 100.0% 0 95.0%
GOLDLINE PLUS 57 189 0.5% 46.6% 0.4 188 320 057 -0.9% 39.1% 0.5 -0.4%
MIGRENIUM 35 009 -3.5% 0.4% 0 12 606 320 -3.4% 0.5% 0 -5.5%
MODELAX-N 121 017 0.4% 19.0% -0.5 72 885 130 -0.8% 14.4% -0.4 2.8%
REDUXIN CAPS 37 124 -2.1% 30.2% -0.5 198 064 287 -3.2% 41.1% -0.4 -0.4%
REDUXIN FORTE 12 415 -5.8% 10.1% -0.6 61 299 440 -5.1% 12.7% -0.4 -0.4%
SALVISAR 65 360 24.4% 2.0% 0.4 36 168 190 25.3% 2.1% 0.4 -2.0%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

SKU #4

## [1] "MODELAX-N SOL RECTAL USE 12.9 MG/ML+102.6 MG/ML+625 MG/ML 5 ML #20"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

AMBENE BIO

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MIGRENIUM

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SALVISAR

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REDUXIN FORTE

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

GOLDLINE PLUS

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

BRAINMAX

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #20"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #3

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #5

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs